Overview

BCI Minerals, an ASX-listed company with a $1.32 billion market capitalisation, is a major player in the industrial minerals sector. Presently, it is advancing its flagship Mardie salt and potash project alongside its legacy iron ore interests. The company required a digital presence that not only reflected its scale and ambition but also served as an efficient, multi-functional tool for its growing team and increasing market audience. This case study details how OKMG partnered with BCI to transform their online presence, moving from a restrictive, developer-dependent platform to a modern, integrated and self-sufficient website that powers investor relations, recruitment and brand communication.

The Brief

BCI Minerals faced a critical challenge: their previous website was a bottleneck to effective communication. Constrained by an outdated content management system (CMS), even routine content updates became protracted exercises, requiring technical tickets and leading to weeks of lead time. This hindered the marketing team’s ability to share timely updates with stakeholders, investors and potential employees. The brief was clear: deliver a modern, authoritative and scalable digital platform whose core objectives were to:

• Empower the internal team: Transition to a self-sufficient CMS and eliminate dependency on developers for routine content updates.
• Boost brand authority: Create a visually compelling site that accurately represents the scale of BCI’s operations and project portfolio.
• Streamline investor communications: Integrate a centralised Investor Hub with live data to enable compliance, transparency and accessibility.
• Integrate with internal systems: Connect the website with BCI’s existing technology stack to unify workflows and data.

Discovery and Strategy

OKMG initiated the project with a discovery phase to fully understand BCI Minerals’ complex needs. This structured process involved stakeholder workshops and technical discussions covering sitemap and information architecture (IA) reviews, feature and integration planning, visual direction scoping, and technical requirements for hosting, DNS, GA4 and SEO. A critical component of this phase was the close collaboration with BCI’s strategic marketing advisor, Madeline Arnold Advisory, who provided the foundational copy deck, site structure and user journeys.

Content and Copywriting

While the foundational copy was developed by Madeline Arnold Advisory, OKMG’s role was to structure and present this content within the new digital ecosystem. We focused on translating the strategic narrative into a dynamic web experience. This involved planning how the content would flow across different pages, identifying opportunities for visual storytelling (such as neat timelines for the Mardie project) and structuring information hierarchies to guide users intuitively.

Design and User Experience

With the strategy and content framework in place, OKMG’s design team began translating BCI’s brand identity. The focus was on creating a clean, organised, and visually authoritative interface befitting an ASX-listed company.

Mockups

We explored several digital design concepts in Figma, pushing the visual application of BCI’s brand assets, fonts, and guidelines. After selecting a preferred direction, we developed mockups for key pages to secure stakeholder and board approval. These designs incorporated dynamic elements such as full-width video headers, subtle animations to enhance storytelling, smooth-scrolling experiences and interactive click-through carousels for project imagery. The chosen direction was then refined through two to three rounds of iterative feedback before being systematically applied to the entire sitemap.

User Journeys

Working from the user journeys defined during discovery, we designed intuitive pathways for BCI’s key audience segments. For investors, the journey was streamlined towards the integrated Investor Hub. For potential job candidates, clear calls-to-action led them directly to live listings. For media and project stakeholders, the architecture surfaced project information (Mardie salt and potash, legacy iron ore) with ease.

Development

The development phase focused on building a robust, future-proof platform. OKMG delivered a high-performance WordPress website made for speed, security and administrative autonomy. At the heart of this was the implementation of ACF Flexible Content. This enabled the BCI marketing team to build and modify pages at will using a library of pre-designed, pre-coded content blocks. This system effectively future-proofed the site, giving the client complete control to create campaign landing pages or update project information without a single line of code or a developer ticket.

Systems Integrations

A key requirement was to break down data silos by integrating the new website with BCI’s core business systems. OKMG built custom connections that preserved existing workflows and eliminated manual data duplication.

ASX

Working in partnership with Weblink, we integrated a comprehensive Investor Hub. This feature is a centralised repository for all market-sensitive information, featuring live ASX share price data, a fully searchable library of annual reports and presentations, and an automated feed of ASX announcements. This replaced a fragmented system of manual PDF uploads. It also keeps information current, compliant and accessible from any device.

Job Board

To streamline recruitment, we integrated the site with Action HRM, BCI’s human resources platform. This custom integration ensures that job listings on the website are automatically populated and synchronised with Action HRM. When a position is filled or a new role is created in the HR system, the website then updates instantly.

HIVO

We connected the website to HIVO, BCI’s digital asset management (DAM) system. This integration allows staff to pull approved, high-resolution imagery and brand assets directly into the CMS when building pages. This ensures brand consistency, maintains a single source of truth for creative assets, and saves time otherwise spent on manual downloading and uploading.

AGOL Maps

To dynamically showcase the location and scale of their operations, we integrated the site with ArcGIS Online (AGOL). This allows BCI to embed interactive, data-rich maps directly onto project pages, providing stakeholders with a powerful visual tool to understand the company's geographical footprint.

Mailchimp and Newsletter

Finally, we integrated Mailchimp to support segmented stakeholder communications. The website’s newsletter sign-up forms are connected to specific audience lists within Mailchimp, enabling BCI’s communications team to manage investor alerts, community updates and corporate news through their existing email marketing platform, all driven by subscriptions gathered on the website.

SEO and Security

Throughout the development process, we adhered to best practices for on-page SEO, including optimising site structure, meta-data and page speed. The clean, semantic codebase and fast-loading ACF architecture contribute to strong search engine visibility. On the security front, we implemented a robust security framework including SSL encryption, regular core and plugin updates, and secure hosting protocols to protect sensitive company and investor data.

Test and Launch

Prior to launch, the site underwent rigorous testing across devices and browsers. We worked closely with the BCI team to migrate content, configure the new integrations and conduct final user acceptance testing (UAT). The launch was executed with a carefully managed DNS cutover to minimise downtime. Following the go-live, we entered a hypercare period to provide immediate, hands-on support to monitor performance, address any minor adjustments and ensure the BCI team was confident in managing their new platform.

Ongoing Support

Following launch and hypercare period, BCI Minerals transitioned to OKMG’s managed support service. This ongoing partnership involves regular platform maintenance, security updates, plugin management and high-priority technical assistance as needed.

Outcome

A clean, organised website that accurately reflects BCI Minerals’ scale and ambition in the global industrial minerals market. The internal marketing team now publishes content and campaign pages without developer support. Investor information is consolidated, current and accessible from any device. Core business systems (like creative assets, email distribution and human resources) now run through a unified interface. Post-launch analytics are also in place to track time-on-site across investor and careers sections.