Revo Fitness provides customers with a highly competitive offering, the most flexible and affordable gym memberships in a saturated 24-hour gym market. Revo Fitness has amassed a loyal customer base which continues to grow with each new location.

OKMG was engaged by Revo Fitness in their infancy as a full-service marketing agency, to develop a more dynamic brand presence and strategise how to grow the business locally. The Revo Fitness philosophy was that there is no one person who interacts with the gym the same way, encouraging members to define their own version of health and fitness. Recognising this, OKMG worked to refine their ethos into a central hero message: Own Your Fit. The ‘Own Your Fit’ campaign was brought to life through content and through a fully customised website design and build, hero campaign video, photography and an integrated digital campaign.

From here, we went to market and ran campaigns around new store openings with competitions, brand collaborations, out of home advertising and 3-month pre-sale digital marketing campaigns. Pre-sale signup targets were consistently met and increased with each new club opening. As the audience grew and more locations opened, we were able to establish look alike audience and tailor each new opening to a similar market success.

As the brand and business evolved well past a local gym group, we then developed a new brand campaign, to differentiate from other competitors, highlighting our low friction and simple approach. The brand campaign was called ‘Gym Simple’ and our brand video was dispersed through all digital channels. We then expanded nationally entering NSW and VIC, while supporting them growing their in-house marketing department.