Project X
Engaging website and branding solution to start great conversations.
Project X is a youth-driven initiative from Curtin University's RSE Project, co-created with 16–18 year olds to offer practical, relatable advice on building healthy, respectful relationships. It tackles real-life topics like boundaries, consent, awkward conversations and navigating modern relationships, all with a tone that’s honest, inclusive, and refreshingly un-cringe.
We were engaged to work closely with the client in the design & development of the project branding and website, focusing on user experience, accessibility and modern aesthetics. We also created a playful brand identity that reflected values and objectives of the research project.
The result was a dynamic, user-friendly website and on point brand identity that has strengthened Project X's ability to connect with its audience and stakeholders. The website has been set up to continually gauge user engagement and experience with multiple areas for student and educator feedback.
