With a commitment to developing ‘life-changing science’ and world-leading RNA technology, PYC required a global brand and digital presence that showed the world their potential.
PYC Therapeutics is a drug-development company offering world-leading RNA therapeutics and delivery of technology, revolutionising the approach to treating inherited diseases.
Based in Perth, Western Australia, PYC had already made their mark in the Australian biotech industry. Now with a global focus and new headquarters in the US, PYC needed a brand identity to match their innovative capabilities and compete on a global scale.
OKMG thoughtfully crafted a visual identity that brought their medical research into a contemporary space. We then worked with PYC to apply this brand to all key collateral as well as a new custom built interactive website. Taking highly complex scientific concepts, OKMG balanced integrated animation, imagery and branded infographics ensuring ownership over the RNA space.