Enhanced State Swim's digital and marketing strategy, delivering a user-friendly, integrated web experience for Australian and Singaporean markets.
State Swim, servicing 15 swim schools, embarked on a digital transformation to support their expansion in Australia and Singapore. Challenged with an inefficient Kentico-based website and disjointed CRM and marketing strategies, they sought a comprehensive digital overhaul.
Our solution was a custom WordPress website, optimised for both local and ESL (English as a Second Language) audiences, integrated with Google Analytics 4 for improved data insights. This approach not only streamlined their web and CRM operations but also unified their digital marketing under one agency, enhancing efficiency and effectiveness. The project, driven by a comprehensive UX audit including interviews with key stakeholders, aligned with the brand's premium positioning and over 50 years of experience. Completed in line with the GA4 transition deadline, this initiative has significantly elevated State Swim's digital presence, setting them up for future growth in their target markets.