A bespoke digital platform enhancing customer engagement for Good Drinks through versatile online competitions.
Good Drinks undertook an innovative endeavor to redefine digital customer engagement. Central to this project was a specialised digital hub, developed as a custom WordPress platform, specifically designed to meet the varied needs of Good Drinks' array of beverage brands.
This platform facilitated the creation of unlimited, brand-specific online competition pages, each uniquely engaging. It featured diverse competition styles such as 'enter to win', 'cash back', and 'points per purchase', aimed at maintaining customer interest post-purchase. Key attributes of this platform included social media integrations, receipt validation, and the provision of promotional tools like Point of Sale (POS) vouchers and cash gift cards. The platform's backend was extensively customised, granting brand autonomy within Good Drinks. Brands could independently manage their competitions, from tracking and validating contests to leveraging pre-designed templates for new competition creation. This strategic development not only streamlined operational processes but also significantly boosted customer engagement. Another excellent move from Good Drinks as they continue to establish their brand as a innovative force in the beverage sector.