The Client

Long Point Brewing Co. is an independent craft brewery developing a two-storey brewpub and restaurant on the Kennedy Bay foreshore. With construction currently underway and a target opening in early 2026, the venture aims to become a coastal destination.

The Challenge

With construction in progress, Long Point Brewing Co. faced the challenge of building a digital presence before the physical venue was complete. They needed a website that could generate excitement and anticipation well ahead of their early 2026 opening. The primary challenge extended beyond a typical pre-launch page because the digital presence had to capture the brewery’s laid-back coastal spirit, establish a unique voice that differentiated itself from standard brewery marketing, and set clear expectations for the brand's personality and future guest experience while the venue itself was still being built.

The Solution

To address these needs, OKMG partnered with Long Point Brewing Co. to deliver a Shopify website designed for strategic, phased deployment. The project began with a streamlined soft launch focused on brand storytelling. This allows the brewery to establish its online identity and engage with the community immediately. The design and copy worked in unison to create a digital reflection of the coastal environment, using refreshingly unpretentious language to bring the founders’ vision of creating “a brewery that feels like home” to life.

This initial site was built on a flexible Shopify platform to accommodate future growth, launching with pages that communicated the brand story, the founders' vision and provided contact functionality. With this foundation in place, the platform is now fully prepared for its next phase, which will introduce operational features. These will include detailed venue and menu information, online booking systems, dedicated function space details and an integrated e-commerce shop to support the full needs of the brewery upon its grand opening.

The Result

OKMG successfully launched a brand-centric digital presence for Long Point Brewing Co. that builds momentum and fosters a connection with future customers well in advance of the physical opening. By leveraging a phased approach on Shopify, OKMG ensured that the website is a scalable marketing and operational platform ready to support the full needs of this exciting coastal destination upon its grand opening.