City of Belmont
Digital marketing campaign support for the "Visit Belmont" initiative, increasing engagement and visitor interest.
The "Visit Belmont" campaign was designed to boost local tourism by enticing visitors to explore Belmont's diverse attractions. Running from early April to mid-July, our digital marketing campaign utilised Google Ads Performance Max to create targeted asset groups for categories such as adventure, stay, dine, nature and shop. This strategic segmentation allowed for tailored messaging that resonated with specific audience interests, driving traffic to dedicated landing pages on the City Of Belmont's website.
With a budget of $7,151.60, the campaign achieved 2,613,308 impressions and 49,222 ad engagements. Our data-driven insights were pivotal in enabling real-time adjustments that maximised impact.
The campaign effectively engaged audiences while also providing valuable data on audience behaviour, informing future marketing strategies for the council.
