New Me
OKMG created a new brand and website for New Me, enhancing patient engagement and boosting enquiries for weight loss surgery.
OKMG created a ground-up brand identity and launched a refreshed digital experience that positioned New Me as a trusted provider of transformative healthcare through weight loss surgery. Our visual identity and brand system covered the logo, logomark, graphic device, typography, and colour palette. It was imperative to come up with a cohesive visual identity that balanced medical expertise with compassionate patient care, so we conceptualised every design element to impart feelings of maturity, trust, and transformation.
Following approval of the new branding, we designed and developed a fully responsive custom Webflow website with user journeys focussed on educating patients through their transformation journey (from initial consultation to post-surgical care) and quick referral resources for GPs. The site features intuitive navigation, a BMI calculator, and educational content that instills confidence and trust. OKMG continues to support New Me with integrated B2B marketing strategies, SEO optimisation, and CRM implementation that streamlines patient communication.
We’re so happy to support New Me with ongoing brand positioning and marketing, helping them connect more effectively with their transformative-healthcare-seeking patients and establish lasting relationships that extend well beyond the surgical procedure.
