OKMG rebuilt Dimattina Coffee’s online presence, enhancing e-commerce functionality and community engagement.
OKMG successfully redesigned and redeveloped Dimattina Coffee's online storefront, creating a custom Shopify website to elevate their community's e-commerce experience. The primary objective was to resolve the issues presented by the previous, inefficient website that was plagued by long loading times and maintenance complexities.
Our approach centred on developing a streamlined, user-friendly interface, significantly reducing load times and bolstering site stability to foster uninterrupted access to their coffee products, equipment, and accessories. We crafted intuitive pathways to nurture a flourishing coffee subscription model, advanced barista training, and cultivated robust wholesale relationships. Integrating a narrative of the brand's storied 70+ year legacy throughout the site, we delivered a platform that not only drives sales but also builds a community around the Dimattina family’s rich coffee heritage. The new website strengthens the brand's market position and enhances customer experience while aligning with the company’s commitment to sustainability and quality.