The client

The Sports MAP Network is Australia's premier continuing professional development platform for sports medicine clinicians. The organisation delivers masterclasses, filmed conferences and live events featuring presenters from AFL and Cricket Australia physios to renowned researchers from La Trobe University and the UK Sports Institute. With a growing community of sports physios, athletic trainers and allied health professionals across Australia, New Zealand, the UK and the USA, The Sports MAP Network had built a following through consistently excellent content. But their digital platform wasn't keeping pace with their ambition. 

The challenge

The Sports MAP Network team was upfront about the challenges that needed to be addressed. Years of iterative additions had left them with a site running on 75 plugins, a technical debt that made every update feel like walking through treacle. Load times were suffering, the user journey from discovery to purchase had unnecessary friction, and the LifterLMS dashboard, which is the heart of the member experience, felt disconnected from the brand’s professional identity.

The team also wanted to improve how they converted visitors into members. The pricing and subscription logic needed to accommodate complex offers (event bundles, location‑based currency switching, multi‑seat team package, etc.). The checkout process needed simplifying, as well. The sign‑up flow needed to feel more personalised. And with a growing international audience, the platform had to handle multiple currencies and tax jurisdictions.

Add to that a wishlist of strategic new features: a group chat for masterclass members, a careers and job board with admin approval workflows, member‑only search functionality, social certificate sharing for CPD credentials, and deeper integration between WooCommerce and LifterLMS. All while protecting the active subscription data of their existing member base, a non‑negotiable requirement that ruled out any risky one‑click migrations.

Our approach

OKMG understood, from our first conversations with the Sports MAP Network team, that this was an opportunity to build a high‑performance digital foundation that could scale with the business for years to come. 

We started with the basics: a logo refresh and updated brand palette that sharpened the visual identity without losing the recognition existing members had come to trust. Cleaner typography, more purposeful use of colour and a design system that would flow consistently through every touchpoint from marketing pages to the member dashboard.

With the brand foundations in place, we then moved into a full website redesign in Figma. Every page was interrogated through the lens of conversion. Where was the friction? What questions were going unanswered? How could we make the path from “interested clinician” to “active subscriber” feel effortless? The answer lay partly in design, and partly in user journey mapping. We restructured the navigation to have clearer pathways to relevant content to better serve individuals looking to upskill, clinic managers seeking team packages, and international clinicians navigating CPD requirements. The new onboarding quiz now guides new members to masterclasses suited to their experience level and clinical interests.

The checkout process underwent a complete overhaul. Where previously users encountered friction at multiple points, we streamlined the flow and integrated Stripe, PayPal, Apple Pay and Google Pay for maximum payment flexibility. Complex discount logic (bundling events with subscriptions, offering team pricing, and managing multi‑currency transactions) now runs smoothly in the background.

One major focus was the LifterLMS dashboard reskin. This is where members spend most of their time, and it needed to feel like a natural extension of the brand and not a generic plugin interface. We redesigned the dashboard to prioritise what matters: easy access to recent masterclasses, clear CPD tracking, downloadable certificates and smooth navigation between content types.

Backend optimisation was equally critical. We reduced the plugin count from over 75 to approximately 40, replacing bloated plugins with lean custom code where it made sense. The result is a faster, more secure platform that's easier to maintain and harder to breach.

The migration from staging to production was precise. Rather than a risky one‑click push, OKMG executed a careful, phased migration that preserved every active subscription, every member record, every piece of historical data. 

New Capabilities

Beyond the core rebuild, we delivered a suite of features to deepen member engagement and open new revenue streams:

• Group chat for masterclass members. A dedicated space where subscribers can discuss content, share insights and build professional connections.
• Careers and job board. A natural extension for a platform serving elite clinicians. With admin approval workflows to ensure quality control, employers can post roles, and members can browse opportunities.
• Member‑only search. Subscribers can now search the entire content library from a single interface.
• Podcast and blog integration. To support top‑of‑funnel discovery that feeds membership growth, free content now lives alongside paid offerings in a unified ecosystem.
• Social certificate sharing. Members can share their CPD achievements on professional networks directly from the platform.
• Location‑based currency switcher. International members now see pricing in their local currency automatically. This reduces checkout friction for UK, European and US audiences.
• GA4 setup with conversion tracking. Real visibility into what's working, from traffic sources to checkout completion rates, so the team can continue optimising based on data.

The outcome

The Sports MAP Network now has a digital platform that matches the quality of its content. The new site is faster, more secure and easier to manage. But the real measure of success is in the numbers. Since launch, the team has seen a measurable uplift in conversion rates across key pages. The simplified checkout process has reduced drop‑off at the point of purchase. The improved sign‑up flow, combined with the personalised onboarding quiz, is turning more free trial users into paying members. And the new group chat and job board are driving repeat visits and longer session times, which is exactly the engagement metrics that matter for a subscription business. As they continue to expand their offering and reach new clinicians around the world, the foundation remains solid. And we'll be right here, cheering them on.