Hair Online
OKMG refreshed Hair Online’s brand and Shopify site, boosting their digital presence and growth.
Hair Online is an emerging marketplace specialising in premium hair care products, tools, and accessories. As they expanded with a new Fremantle store and planned additional locations, they sought a refreshed brand identity and an updated Shopify website to mirror their progressive approach in delivering top-tier brands at accessible prices.
OKMG partnered with Hair Online to refine their brand identity, building on the original logo we had designed. We developed their visual identity with new TV graphics, marketing materials, and a refreshed Shopify storefront. Our solutions provided a seamless transition for both their digital and physical presence. The upgraded website ensures a stronger customer experience, supporting Hair Online’s goal of offering accessible, premium products. This transformation positions the business for continued growth and success into 2025 and beyond.
Following a brand refresh and digital overhaul, we launched targeted Google Ads and email campaigns for Hair Online. Within the first month, sales jumped 24%. We’re now on track for a projected 136% increase for the second month and a return on ad spend exceeding 1,134%. The strategy was simple: sharpen the brand, target the right audience, and focus on what works. The results? Clear, measurable, and driving real business growth.
