The Challenge

Jelena, a former WTA athlete who reached rankings of WTA 750 in singles and WTA 550 in doubles, had transitioned from professional tennis to coaching at The Talent Code which needed a digital presence to capture the unique positioning of “talent is the spark” but “the code is you.” The positioning communicates the former professional athlete’s serious performance credentials as well as her accessible, human-centred approach. Her many positive client testimonials validate her approach, with parents and players describing remarkable technical development alongside confidence building and mental strength gains. The challenge was clear: create a brand and digital platform that honoured Jelena's WTA pedigree and make her coaching feel accessible to Perth's diverse tennis community.

The Website

OKMG delivered an integrated branding and digital project, beginning with logo and brand identity development that captured The Talent Code’s philosophy of performance meeting personal development. The brand identity established a visual language that was athletic and thoughtful to both reflect Jelena's background and her coaching methodology. Following the brand foundation, OKMG designed and developed a WordPress website build that brought the identity to life through clean design and purposeful content architecture. The WordPress platform enabled Jelena to independently manage content updates, testimonials, and program information. Meanwhile, integration with ClubSpark booking systems made it easy for clients to register.

The Results

The resulting brand and website embody The Talent Code philosophy. They're built from the inside out, with clear structure supporting genuine connection, mirroring exactly how Jelena approaches coaching regardless of whether someone is trying tennis for the first time or competing at tournament level.