Curtin College

Curtin College faced the challenge of attracting international students and needed fresh visual content to enhance their marketing efforts. The goal was to create authentic photography and video content for use in marketing collateral, including website banners, brochures, flyers, and TikTok videos showcasing student life and campus facilities.

OKMG's solution involved a one-day shoot capturing key visuals with a professional photographer and producer. The team worked with 8 to 12 genuine students to ensure authenticity. Despite weather challenges, the team remained flexible, optimizing shoot dates for maximum output while coordinating student availability and campus access.

The results were significant, with measurable increases in international student inquiries and heightened engagement rates on TikTok, demonstrating the project's success in reaching and resonating with the target audience.

Watch Full Video Here