Truth Engine is Australia's most comprehensive home building software solution, built by industry experts with over 30 years of construction experience. The platform empowers premium homebuilders with a complete operational toolkit from sales quoting and estimating to purchase orders, variations, claims, cashflow forecasting and beyond. 

The brief was to capture and produce a high production value video that could sit on the HIA website, showcasing Truth Engine's platform to premium homebuilders looking to take their business to the next level. Alongside the video, OKMG was tasked with a website refresh to hero the video, refine their visual identity and build trust with audiences as a progressive and passionate software company. 

Strategy

OKMG approached this project with a content-first strategy, recognising that the video would play a central role in introducing Truth Engine’s platform to potential buyers. Rather than treating the video as a standalone asset, we positioned it as a key asset within a new website homepage, which does a lot of the heavy lifting for customer conversions. 

Video Production

The video production was designed to showcase Truth Engine's platform in action and the positive impact that it has on users at every level. So we had a multi-layered production approach:

• Studio Interviews. We filmed in-studio interviews with the owner of Truth Engine, capturing the vision, expertise and 30+ years of industry experience that built the platform. Alongside this, we interviewed key stakeholders from various homebuilding businesses. They are real users who could speak authentically to the platform's impact on their day-to-day operations and client relationships.
• On-Site Footage. Following the studio session, we captured footage across multiple active building sites with the Truth Engine platform in use. This content provided cutaways and B-roll to overlay on the interviews.
• Platform Screen Recordings. We arranged screen recording of the Truth Engine platform in use, demonstrating key features including the 3D take-off technology, estimating workflows, variation management and cashflow forecasting to show homebuilders exactly how the software works.
• Animation. To bookend the video, we designed and implemented animated intro and outro slides that reinforce Truth Engine's core messaging: “Do It Once. Do It Right.” and animated branded lower thirds for every testimonial. 

The Outcome

A polished video that tells the Truth Engine story with authenticity and impact now features on the HIA website, reaching Australia's most influential homebuilders exactly where they look for industry solutions. The studio interviews with the owner and client stakeholders, combined with on-site footage and platform demonstrations, creates a compelling narrative. The refreshed website heroes this video and sets the scene so that Truth Engine can communicate their vision and the constantly-increasing value of their product.