The Challenge

The Notre Dame Student Association (NDSA) has represented, supported and advocated for students at the University of Notre Dame Australia's Fremantle campus since 1996. The NDSA exists to enhance the holistic student experience by promoting a thriving, inclusive and supportive community. But as the association looked to the future, its digital presence was holding it back. The NDSA's Wix-based website suffered from dated UI, a fragmented user journey, and limitations that made it difficult to effectively serve and engage the student body. 

The Solution

OKMG previously delivered a refined Bauhaus‑inspired logo set in custom fonts, along with a commemorative 30th‑anniversary identity, to establish the brand foundation for this next chapter of digital growth. This time, we completed a full digital overhaul that addressed everything from brand identity to technical infrastructure.

Branding & Visual Identity

We developed a refreshed brand system. The new visual language draws inspiration from the NDSA's core values of integrity, service, inclusivity and autonomy. These were then translated into a clean, contemporary aesthetic.

Website Redesign & UI Clean-Up

The new NDSA website was rebuilt from the ground up with a focus on clarity and usability. We stripped away visual clutter, streamlined navigation, and introduced a cohesive design system that makes information easy to find and digest.

User Journey Improvement

We mapped and redesigned the entire user journey to reflect how students actually interact with the association. From first-time visitors exploring what NDSA offers, to returning students seeking advocacy support or event details, every path was optimised for intuitive navigation. The new structure reduces friction, eliminates dead ends, and ensures that critical information like welfare resources, representation channels and club directories is never more than a click away.

Wix to WordPress Migration

Perhaps the most transformative aspect of the project was the migration from Wix to WordPress. This unlocked new capabilities including custom post types for events and clubs, flexible content management, enhanced SEO and the scalability to grow with the association's needs.

The Result

Together, the branding refresh, website redesign and migration to WordPress have given the NDSA a digital presence that matches its ambition. The new site reflects the association's established position as a trusted representative body while signalling its ongoing commitment to innovation and student-centred service. Students can now navigate the site with ease, find the support they need, and stay connected to campus life.