Aquatic Life Industries (ALI) is a wholly WA-owned, vertically integrated aquatic resources business - spanning wild harvest, aquaculture, trading and R&D across more than 30 sustainably managed fishery licences. OKMG partners with ALI as an embedded creative and brand agency, delivering strategy, copywriting, website content, print collateral, video production and event branding across the full ALI brand family, including Southern Trading Australia (STA), West Australian Crystal Crab, Shark Bay Blue and Shark Bay Vongole.
Our work has included developing brand narratives and website copy for ALI's parent site and sub-brands, producing video content on location with fishing crews and leadership, designing and branding The Captain's Table premium dining series, and managing vehicle and event branding rollouts in partnership with ALI's operations team.
The result is a consistent, trust-led brand presence across a complex portfolio - one that reflects ALI's position as a leading sustainable seafood operator in Western Australia while giving each sub-brand room to tell its own story.
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