Overview

Quintilian School is an independent, co-educational and non-religious primary school in the heart of Mount Claremont, Perth, serving students from Pre-Kindergarten to Year 6 since 1975. The school fosters curiosity and problem-solving through a holistic, inquiry-based curriculum that prioritises student-led learning and critical thinking. With a strong community orientation and a commitment to academic excellence alongside emotional wellbeing, social skills and the arts, Quintilian has earned a reputation among Perth's independent schools.

The Brief

Quintilian School faced a familiar challenge for independent schools: a crowded Perth education market and the need to stand out to discerning families. The school’s digital presence had not kept pace with its pedagogical ambition, and the marketing function lacked the data-driven infrastructure to effectively target and convert prospective enrolments.

OKMG was engaged to assist the school’s internal marketing team, with the core objectives to: build custom live dashboards that provide real-time visibility into enrolment funnel performance; establish regular strategic meetings aligned with the school’s annual enrolment milestones; and drive increased enrolments through channel optimisation and rigorous budget management. Alongside this ongoing marketing remit, OKMG is refreshing Quintilian's digital identity with a visual identity update and a full website redesign and development.

Marketing Transformation

The centrepiece of OKMG's marketing remit has been the build and deployment of custom live dashboards. These dashboards consolidate data across the school’s paid media platforms and website analytics into a single, real-time view of the enrolment funnel. For the first time, Quintilian's leadership can see exactly how many inquiries are coming in, where they originate, how quickly they convert to tours, and which channels deliver the highest-quality applications at the lowest cost.

Channel optimisation has also been a core focus. OKMG systematically evaluates the performance of paid search, social media, organic search, referral partnerships and community engagement activities, reallocating budget toward the highest-return channels and cutting spend where performance lags. 

Design and Website Redesign

Alongside the ongoing marketing partnership, OKMG is presently doing a full visual identity refresh and website redesign for Quintilian School. The existing digital presence, while functional, does not adequately convey the warmth, inquiry-driven ethos, and community spirit that define The Quintilian Way.

The redesign process follows OKMG's established methodology: exploring multiple digital design concepts in Figma, pushing the visual application of Quintilian's brand assets, fonts and guidelines. The new visual identity will be refined through iterative feedback rounds before being systematically applied to the entire sitemap.

The new website is being developed to hero the school’s unique approach: the inquiry-based learning model and child-centred philosophy. User journeys are being designed for key audience segments: prospective parents researching school options, families ready to book a tour, and current parents seeking information and community connection. The development phase is delivering a high-performance, self-sufficient platform that empowers Quintilian's team to manage content, update events and publish news without developer dependency.