IGA, a chain of independently owned and operated grocery stores, offering fresh, local produce. A seamless e-commerce platform was required to link a group of IGA stores located in Perth, accurately reflecting their dedication to customer service.


IGA stores offer communities access to fresh, delicious local produce with the advantage of being nestled within the community. A collective of local IGA stores required an upgraded e-commerce platform that mirrored the exceptional customer experience in-store.

Fuelled by the insight that the independent grocery market sector remains best positioned to achieve personalisation at scale by retaining authentic and local relationships with customers, we were able to facilitate tailored marketing offers for customers.

OKMG launched a digital transformation strategy, activating a new revenue stream via an online shopping experience supported by worldsmart and myfoodlink. IGA’s online store was deployed across web, iOS and Android app experiences. In addition to this, OKMG ideated a sophisticated inbound funnel spanning SEM, SMM and SEO acquiring new customers as well as a multi-tiered email marketing strategy leveraging existing customer groups into loyal brand advocates via a series of value-driven offers.

Leveraging brand pillars of quality, convenience and community, OKMG aligned brand development and digital transformation initiatives prompting a humanisation in the end to end digital shopping experience. Grocery shopping online, memories made fresh.

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