Hair Supplies


An e-commerce led engagement, helping an East Fremantle hair retailer go national.

Hair Supplies

After decades of providing dedicated professional experience and genuine customer service to a national client base, it was time for Hair Supplies to grow their online presence.

As their business evolved, Hair Supplies found themselves catering to two distinct customer groups, trade and retail. Their existing e-commerce platform lacked distinction between the two customer bases, resulting in a blurring of their product offering. An invigorated digital platform was essential to serving these two distinctive audiences, without distilling their established brand and reputation for exceptional service.

Despite being a smaller business within a highly competitive market, Hair Supplies has managed to do more than hold its own. Through their highly personable customer service, Hair Supplies have developed a reputation for delivering unparalleled value and knowledge to their national customer base. Pivoting with the times, the Hair Supplies team wanted to focus more on their online presence, requiring a website that would deliver that same genuine user experience and journey.

OKMG was engaged to create a website to facilitate an effortless online user experience for the Hair Supplies loyal, and growing customer base, while maintaining the same high quality of experience provided in-store.

The first step was to separate their existing website into two different websites from the back end that would not disrupt the user journey from the home page: one for Trade Customers and one for Retail. From there we designed two seamlessly linked Shopify websites.

The new Hair Supplies websites meant an effortless customer’s user journey. Enhancing the shopping experience, especially for busy hair care professionals, allows them to shop and checkout efficiently for every day or even last minute hair products.

In merging Shopify stores with Retail Management Hero we enabled the Hair Supplies team to efficiently manage all their back office, inventors and POS activities across several channels. We were able to perfectly embody the genuine and inviting customer service that the Hair Supplies team provides, giving them leverage within the generic online retail space.

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