Results at a glance

• 3,780 inbound leads delivered so far this year
  
• 415 endorsed leads passed to sales
  
• US$40,889 in closed deals MRC attributed to inbound campaigns
  
  

The challenge

RISE is a premium internet service provider operating in the Philippines, competing in a saturated market against established telcos. OKMG have been working closely with RISE since 2020, helping to develop the brand and build greater visibility, stronger positioning, and a fully optimised lead pipeline.

Our approach: data-driven marketing + optimisation

Alongside the branding and omni-channel digital strategy we initially implemented (across Google Ads, Social Media and email) we introduced advanced tracking, analytics and continual optimisation tools to elevate performance:

• We implemented heat-map analytics and user-behaviour tracking on the website to understand how visitors engage with content, forms and conversion pathways.
  
• Integrated with the HubSpot CRM platform, we set up full lifecycle tracking: from ad click, to web action, to lead qualification, to sale.
  
• With this data we segmented and refined paid-search campaigns: prioritising keywords and ad groups that led to high-intent behaviour (e.g., deep form engagements or repeated site visits), and we deprioritised lower-performing ones.
  
• We also updated and A/B tested lead-capture forms (qualifiers, CTAs, field length) across web and social traffic, using insights from behaviour data and conversion funnels to improve lead quality.
  
• Monthly and weekly reporting of performance metrics enabled rapid pivoting: we could see which campaigns drove heavy traffic but weak qualification, and restructure spend toward campaigns with higher endorsed-lead conversions.
  
  

The outcome

As a result of this rigorous, data-informed optimisation process:

• RISE has received 3,780 inbound leads this year, demonstrating that our campaigns successfully scaled interest.
• Of those, 415 leads were endorsed (qualified and handed to the sales team), representing strong lead-quality improvement.
  
• Closed-deal monthly recurring charge (MRC) of US$40,889 year to date can be attributed to inbound campaigns and optimised sales funnel.
  
• The conversion-focus adjustments (keyword refinement, heat-map driven UX improvements, lead-form optimisation) helped shift the campaign from purely volume-driven to a balanced volume + quality model.
  
  

Why it worked

• Using heat maps and user-behaviour analytics provided granular insights into how prospects interacted with the site, enabling UX improvements that reduced friction and improved conversion pathways.
  
• The HubSpot CRM integration meant we were tracking full journey attribution from campaign click through to revenue.
  
• The continual loop of “data > insight > optimisation” ensured campaigns stayed aligned with the highest-value outcomes (endorsed leads & closed deals), rather than only chasing surface metrics.
  
• The alignment between OKMG’s digital performance team and the RISE internal marketing/sales teams ensured insights from the campaigns were actioned quickly in the field.
  
  

Final word

By coupling creative branding and omni-channel media with a robust analytics and optimisation framework, OKMG helped RISE not only raise awareness but also deliver measurable business outcomes. The result: nearly 4,000 inbound enquiries, hundreds of qualified leads, and tangible closed revenue.