How OKMG Can Help You Get the $10k Voucher from the Small Business Growth Grant

The Western Australian Government's Small Business Growth Grants program presents an extraordinary opportunity for Perth businesses to access up to $10,000 in matched funding for professional services that drive growth. With the application deadline fast approaching on October 3rd, 2025, Perth businesses must act fast to capitalise on this opportunity.

OKMG stands uniquely positioned to help your business not only secure this funding but also maximise its impact through strategic digital marketing services. As an eligible service provider, our approach will ensure that your grant application has the best chance of succeeding while delivering measurable business growth that extends far beyond the funding period.

1. Understanding Your Grant Eligibility

Before diving into service strategies with us, you must confirm your business meets all of the strict eligibility requirements.

Essential Eligibility Requirements:

• Hold an Australian Business Number (ABN) registered continuously since before January 1, 2024
• Maintain GST registration without interruption since before January 1, 2024
• Operate as a for-profit business with principal operations in Western Australia
• Generate annual turnover exceeding $200,000 (for metropolitan Perth businesses)
• Maintain Australia-wide payroll under $4 million
• Employ between 1-20 full-time equivalent staff (including owners and directors)
• Provide unredacted 2025 business bank statements showing active transactions

OKMG's Eligibility Assessment Service: OKMG can work with you to determine whether or not your business is eligible for this funding and how to best craft your application. This preliminary assessment prevents wasted effort and positions your application for success from the outset. Also, please note that for OKMG to remain an eligible provider, we can only submit a maximum of 5 quotes, so it is first in best dressed!

2. What Services Can We Actually Provide You Under The Grant?

The grants program specifically supports “professional advice, services and systems to help their business grow, develop and expand.” Digital marketing services qualify under the marketing and communication planning category, but your approach must demonstrate clear growth objectives rather than operational maintenance.

See the below table showing eligible services directly from the guidelines or click here to refer to the WA Small Business Growth Grants Program guidelines. 

Small Business Growth Grants Program Guidelines

OKMG's Growth-Focused Eligible Services:

Research & Discovery Services: Our research and discovery process uncovers the insights that drive successful growth initiatives. We conduct in-depth competitor analysis, customer behaviour studies, and market opportunity assessments that reveal untapped potential within your industry. This research identifies the areas where investment will generate maximum returns so that your grant funding targets the highest-impact growth opportunities.

Market Assessment and Strategic Planning: We perform thorough market assessments that analyse your competitive positioning, identify emerging opportunities, and map pathways for sustainable expansion. Our strategic planning process evaluates market trends, customer segments, and competitive gaps to develop viable growth strategies. This assessment informs all subsequent marketing and branding decisions so that every initiative aligns with proven market demand.

Brand Strategy Development: Our brand strategy services create powerful positioning that differentiates your business and drives customer preference. We also develop brand frameworks including messaging architecture, value proposition refinement, and competitive positioning. This guides all marketing communications and ensures consistent, compelling brand presentation across all customer touchpoints.

Rebranding and Brand Evolution: When market conditions or business growth demands brand evolution, our rebranding services initiate transformations that capture new opportunities. We guide businesses through rebranding processes including logo and visual identity development, messaging realignment, and market repositioning strategies. Our approach ensures rebranding efforts strengthen market position while maintaining valuable brand equity.

Digital Marketing Strategy: We create digital marketing strategies that integrate multiple channels into cohesive growth systems. Our approach includes customer journey mapping, channel selection and prioritisation, content strategy development, and conversion funnel design. This holistic strategy ensures your digital presence works as an integrated system rather than disconnected tactical efforts.

Websites and SEO Strategy: Our website and SEO services focus on creating digital foundations that drive sustainable organic growth. We develop site architecture strategies, technical SEO frameworks, and content strategies that lead to long-term search visibility. Our approach combines user experience planning with search engine requirements, creating websites that convert visitors while building lasting organic traffic growth..

3. Aligning Our Services with the Grant Guidelines

In framing your submission, it’s important to understand what services are excluded and why. The grants program excludes “advertising fees, materials, photography, video and signage” as operational costs. However, strategic planning, consultation, and system development clearly fall within approved categories when positioned correctly.

How OKMG Structures Grant-Compliant Services:

Strategic Planning vs Operational Execution: We separate strategic planning and consultation services (grant-eligible) from ongoing execution and management (operational). Your grant funding supports the strategic foundation, system setup, and initial implementation planning that drives long-term growth. Ongoing campaign management and advertising costs remain separate operational expenses.

Growth-Focused Service Positioning: Every service we provide through the grant program directly connects to measurable growth objectives. We document how SEO strategy development expands market reach, how PPC planning systems increase qualified lead generation, and how website strategy improvements enhance conversion rates. This clear connection to growth ensures your application has the best chance of being approved.

Documentation and Reporting Framework: We provide documentation that demonstrates the nature of our services and their direct impact on business growth capabilities. This includes detailed project plans, recommendations, and implementation roadmaps that clearly show how our work builds your business's capacity for sustained growth.

4. Industry-Specific Approaches

Different industries require tailored approaches to digital marketing strategy. OKMG's industry expertise ensures your grant-funded services align with your market's unique characteristics.

Healthcare and Professional Services: We focus on authority-building SEO strategies, local search dominance, and content marketing frameworks that establish trust and expertise. We also emphasise compliance with industry regulations while maximising visibility for high-intent searches.

E-commerce and Retail: Our approach centres on product discovery strategies, conversion rate planning, and multi-channel customer acquisition systems. We develop frameworks for SEO, PPC, and social media that work together to drive both immediate sales and long-term customer value.

B2B Services and Manufacturing: We create strategies that target decision-makers through LinkedIn, industry-specific content marketing, and account-based marketing frameworks. Our B2B expertise ensures your digital strategy aligns with longer sales cycles and multiple stakeholder involvement.

Trades and Home Services: Local SEO dominates our approach for trades businesses, combined with Google Business Profile strategy and reputation management frameworks. We also develop systems that capture high-intent local searches and convert them into booked appointments.

5. Application Process Management

OKMG provides one-on-one support throughout the grant application process so that our services for your submission meet all requirements and maximise approval chances.

Documentation Preparation: We provide our company information in our quote and our invoicing as required by the evidence section of the grant. And our detailed quote clearly articulates the nature of our services and their connection to business growth objectives.

Project Summary Development: Our team will include compelling project summaries that clearly demonstrate how our digital marketing strategy services will drive measurable business growth. We articulate the specific challenges our services address and the quantifiable outcomes businesses can expect.

Application Review and Submission: We review complete applications before submission to ensure all requirements are met and supporting documentation is properly formatted. Our experience with grant applications helps avoid common mistakes that lead to rejection.

6. Measuring and Reporting 

Successful grant utilisation requires clear measurement of impact and outcomes. OKMG builds tracking and reporting systems into the scope of every grant-funded project quote.

Baseline Establishment: We document current digital marketing performance metrics before implementing our recommendations. This baseline measurement enables clear demonstration of improvement and return on investment.

Progress Tracking Systems: Our team implements tracking systems that monitor key performance indicators throughout the project. This includes organic traffic growth, lead generation improvements, conversion rate increases, and revenue attribution from digital channels.

Impact Reporting: We provide detailed reports that demonstrate the specific impact of grant-funded services on business growth metrics. These reports satisfy grant reporting requirements while providing valuable insights for ongoing business development.

7. Why Choose OKMG for Your Grant Application

OKMG brings unique advantages and strengths to grant-funded digital marketing projects that ensure both application success and maximum impact from your investment.

Proven Grant Success Record: Our experience with business grants and government funding programs ensures your application meets all requirements and maximises approval chances. Having been successfully awarded tenders and grants before, we understand the specific documentation, positioning and compliance requirements that determine success.

Proven Growth Record: Our approach emphasises revenue impact, market expansion and competitive advantage rather than vanity metrics or generic improvements. We have a proven track record of delivering strategic success to businesses of all shapes and sizes.

Perth Market Expertise: As a 12-year-old Perth-based agency, we understand the local market dynamics and growth opportunities specific to Western Australian businesses. This local expertise ensures our strategies align with your market reality.

Take Action Before the October 3rd Deadline

The Small Business Growth Grants program is a major opportunity to accelerate your business growth with government support. However, the October 3rd, 2025 deadline requires immediate action to secure your share of the available funding.

Your Next Steps:

1. Contact OKMG immediately for an eligibility assessment and planning consultation
2. Schedule a grant application discovery session to develop your service requirements and project scope
3. Finalise your application with our quote to ensure complete compliance and maximum approval chances
4. Submit before the deadline to secure your opportunity for $10,000 in matched funding

Don't let this opportunity pass by. Contact OKMG today to begin your Small Business Growth Grant application and accelerate your business growth through our digital marketing services. Email us at info@okmg.com or call 1300 93 6564.

The combination of government funding and OKMG’s expertise creates a real opportunity to build the digital marketing foundation your business needs for sustained growth and competitive advantage. Act now to secure your future success.

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